What started as a simple idea (celebrating our new collection with a free fro-yo) turned into one of our favourite community moments yet. Read on to hear all about it!
The Event
We teamed up with MAST to celebrate the launch of our latest collection, Somewhere at Sea, and from the moment we opened at 3pm, you showed up in full force.
The queue started early and didn’t slow down. In fact, it became the longest the venue had ever seen, and by 4:30pm we’d completely sold out!
The first 300 of you were treated to free fro-yo (with two toppings, of course), and the space quickly filled with a mix of familiar faces, new customers, and curious passers-by.
The Collection
At the centre of it all was Somewhere at Sea, our SS26 collection for him and her, inspired by the coast and that feeling of being away even when you aren't.
With a palette of nautical navy, crisp white, sunny yellow and sailor red, it’s easy to see how this wardrobe slots into spring.
Customers spent time browsing the rails, picking out their favourite pieces and getting a closer look at the collection to see how it might inspire their SS26 looks.
The Community
We spent the afternoon snapping content and even had a few of our favourite influencers pop in to capture the energy too!
But best of all, we welcomed 1.4K new subscribers to Threadbare (we're still not over that), and made sure no one left empty-handed, handing tote bags out to everyone who attended.
If you came down, thanks for being part of it! If not, don’t worry... we’re already thinking about the next one!
Follow along on socials to stay up to date with our plans.